Pay per click (PPC) – a kind of online advertising, the key role is to pay for the click (the link, banner), and not for his display. The person advertises your business or services are paid for every user who goes to the advertiser’s banner using. Advertisers pay for keywords which they expect their customers enter when they search for a particular product or service.
If a user is using a word that the advertiser has specified as a keyword, or if the user visits a relevant page on a website, the advertiser’s ad can be displayed. These ads are usually under the heading Sponsored Links or Ads displayed inside or below or above the content of the web itself.
The webmaster can choose where the ads come to be. Pay per click ads can also be displayed on content sites like News websites and blogs. The ad networks such as Google AdSense and Yahoo! Publisher Network will on the basis of the content of the blog or news try to place relevant ads without the user having to give a search.
We have the experience to find the best strategy and the most effective keywords for your business. Insight and the right keywords are the key to successful PPC campaigns in India and in other languages and other countries.