MULTI-CHANNEL ECOMMERCE SOLUTION

The client needed a multi-channel eCommerce solution as well as a content management system to organize their product catalogs. Currently spread across multiple websites, they needed to cater to the customer segments with a more efficient approach.

Despite bringing in premier quality infrastructure and selecting the top-rated databases (DBs) for their websites, the client was not happy with the website conversions, which were far below their expectations.

In addition, they wanted to enhance the digital experience for their customers by bringing inconsistent branding across their different websites

Client

E-commerce

Industry

Retail Industry

Scope

IT Consulting, E-commerce Development and Single DataBase Design.

Challenge

Lower Conversion Rates
Managing Multiple Website with variant codebase
Unavailability of same day delivering feature
Slow Search Functionality
Disorganised product Catalouge

Our Solution

Improvement in Website Conversions
Single Codebase for multiple websites and Better Data Management
Optimised Search Speed
Increased number of payment gateways for customers
Same Day Delivery Options for Customers
Real-time Inventory Mnagement
Automated Packaging and Labelling
Integration with third party analytic Tool

Results

Faster Speed of Supply Chain Logistice: By introducing features such as ‘same day delivery’, and ‘click and collect’, the client was able to respond to customers faster in case of emergencies. The automated packaging andlabelling processes we introduced helped them cope well with the growing demand for day-to-day deliveries.
Unified Content Management System: The new platform allowed Client to manage all structured and unstructured content through a single user interface. They were able to make frequent updates on multiple platforms at once and managed to save time in the approval processes.